Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.
On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms. Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown. In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.
Apple did have some bold, and encouraging words on the subject...
We told you all about WeVideo last month, with a detailed look at their cloud-based, collaboration-friendly video editing system. But now the whole world is about to get an up close and personal look at WeVideo, as YouTube has integrated it right into the YouTube experience, allowing for full video editing capabilities right within the browser.
Full Video Editing On YouTube
This afternoon, YouTube began rolling out the WeVideo integration to users. Just upload your clip, and WeVideo does the rendering for you. It’s got everything a traditional video editing software has: timelines, clips libraries, color correction, sound effects, and more.
Yes, you can now… finally… edit your videos as part of the upload and publishing process on YouTube. up until today, while there were some editing options offered inside the YouTube experience, they were pretty limited.
This move puts WeVideo alongside other YouTube.com/create partners like GoAnimate, Magisto, & Xtranormal.
Here’s Jostein Svendsen, the CEO of WeVideo, on the partnership:
“WeVideo’s integration to YouTube opens up the exciting world of video editing to millions of video story-tellers. This partnership gives YouTube users an intuitive cloud-based tool that is far more powerful than most desktop solutions. And with the ability to immediately post completed projects to their respective YouTube channels, video story telling has never been easier.”
I generally dislike the phrase “game-changing,” but...
I’m not exactly sure what started the 8-year-old tradition. It’s such an unusual mix. A television convention in Las Vegas, and a canyon hike through a remote area of Southern Utah. It must have originated out of the resourcefulness of youth. I was just starting out in television back then and with my meager production assistant wages; I could rarely afford to do much traveling. So when I found out that I was being sent to Las Vegas, all expenses paid, to attend the annual National Association Of Broadcasters Convention, or NAB, my ingenuity kicked into high gear, and I planed the first of the eight trips.
Copyright, 2013, One Media Collective