John Cirabisi One Media Collective http://onemediacollective.com Thu, 19 Jul 2018 22:59:36 +0000 Joomla! 1.5 - Open Source Content Management en-gb JOHN CIRABISI http://onemediacollective.com/john-cirabisi.html http://onemediacollective.com/john-cirabisi.html

SERIES


"Lizard Lick Towing" - Tru TV

"Empire Girls" - Style Channel

"Pumped!" - Speed Channel
The show is reminiscent of
Cash Cab but set within a gas station.  Actor and comedian Greg Fitzsimmons hosts and asks unsuspecting contestants automotive and pop culture questions for cash.

"Carfellas" - Discovery Channel (Airs Wed at 10PM)
This series lifts the veil on the used car business through the eyes of reformed wiseguy Mikey D. and his crew

"Rocco's Dinner Party" - Bravo TV (Airs Wed at 10PM)
Rocco DiSpirito sizes up some of the country's most promising aspiring chefs to see if they have the chops to impress at a private dinner party attended by his discriminating guests.

"Deathwish Movers"– Travel Channel
They are from Boston, they're large, and they move really big stuff with cranes.

"Under Construction" – DIY Network
The show follows licensed contractors John DeSilvia and John Palanca as they build, demolish, renovate and refurbish projects all over New York City.

"Wack to Mack" – MTV2

Hip-Hop Makeover show taking less than stylish "wack" viewers on a journey toward "mackin'" hipsters.

"Room Raiders" – MTV
Three singles have their rooms inspected, or "raided" by another single. The raider does not meet or see any of the three singles and chooses to go on a date with one of them based on the contents of their rooms.

"The Morning After" – MTV
Contestants from MTV Beach House are filmed on two dates in one night. On the morning after the date, they reveal how they feel and choose a partner to continue dating.

"22 Greatest..." – MTV2
MTV2's long running series featuring shows with in-depth profiles of the greatest bands, rappers, and singers.

"Free Ride with Greta Gaines" – Oxygen Network
24 half hour action/travel episodes throughout America, Canada, Europe and Bermuda. Featured on the show: Willie Nelson, Uma Thurman, Sheryl Crow, Ethan Hawke, Courtney Love.

DOCUMENTARIES


"Bastards Of Young" - Art & Industry, Inc.
From the basements to the stadiums, bands today are building their own following, one fan - and one friend - at a time. Told by the bands and fans themselves, through live performances, interviews and behind the scenes footage, this film is the first ever to document a music scene happening today that defies tradition and is making music history.

"Under Oath: Only Chasing Safety" – Tooth & Nail Records
Any listener still under the impression that Christian music is strictly light and positive need only listen to a few moments of Underoath's THEY'RE ONLY CHASING SAFETY before realizing that the Lord works in mysterious, and in this case, uncompromisingly rocked-out, ways. This documentary follows the band on its world tour and was filmed entirely by the band members themselves.

"Stevie Ray Vaughan: Play Hard & Floor It!" – PBS
Showcases the guitar master's career with some of his finest performances caught on tape. Drummer Chris Layton gives context to the performances in on-camera interviews. The special begins with Stevie Ray's debut at the 1982 Montreux Jazz Festival in Switzerland. The songs were met by boos from an audience expecting a laid back evening of unadorned music... almost three years to the day, Stevie Ray headlined the 1985 Montreux festival to raves from a sold-out crowd." The special closes with performances from the height of Stevie Ray's career in his hometown of Austin, Texas in 1989, a year before his tragic death.

"Transworld Team Shootout" - MTV2
Top snowboard teams, Burton, Rome, DC, and Forum spent a week in North Americas' top parks and were judged on a film presentation of their experience. The winning team was awarded the September cover of Transworld's Snowboarding Magazine.

NEWS


ABC News Now:
The Mix: Wong Kar-wai: "Bluebery Nights" package, Hot Chip package, Stephen Malkmus package

South Asia Now - A news show highlighting issues of India's emerging market and the challenges it faces

Natures Edge - A news show highlighting nature issues

MTV News:
Gideon Yago, "Boot Camp," Quantico, VA

Whitesnake, Rhode Island Tragedy

E2 Nightclub Stampede, Chicago

BNN TV
MSNBC Investigates: Night Court

CBS News
Supplied footage of towers collapsing.

WEBISODES


"The Edge, with Jake Sasseville" – Overstock.com Sponsored
An American late-night television talk show created and hosted by 24-year-old Jake Sasseville. The series combines celebrity interviews, unscripted comedy, and behind-the-scenes footage of how a 24-year-old starts a television show.

PROMOS


HBO: Various promos
USA: Various promos
Nickelodeon: Various promos
AMC: Various promos
IFC: Various promos

MUSIC VIDEOS


Dope: "I Am"

"I Am" - Dope

"Untouchable" - The Untouchables feat. Benzino

"Bottles 'N Up (Thug Da Club)" - The Untouchables feat. Benzino

Lil' Kim: "I Came Back for You"

Cassidy: "I'm Hungry"

Drag On: "Bang, Bang, Boom"

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john@1mediacollective.com (John Cirabisi) Editor Database Wed, 07 Dec 2011 04:00:53 +0000
Apple Kicks Blind Guy - "Siri-ously" http://onemediacollective.com/technology/item/32-apple-kicks-blind-guy-siri-ously.html http://onemediacollective.com/technology/item/32-apple-kicks-blind-guy-siri-ously.html Apple Kicks Blind Guy -

A BIG company, a blind man, and a promise of hope, betrayed.

The story begins with a recommendation I made to a visually impaired friend; that he look into the iPhone, as it had some technology that could get him connected, and it ends with Apple kicking a blind guy.

On November 3, 2011, the Apple flagship store on 14th Street in Manhattan, held a workshop called "Accessibility out of the Box." The workshop promised "... innovative solutions for people with disabilities, allowing them to access [Apple Products]...[and to] learn about accessibility features such as screen magnification, VoiceOver, Mouse Keys, and more ..."

That same afternoon, I received a call from from the 3rd floor workshop room of that store, and listened to my hopeful friend describe the scene.  Phil tells me, "this place is amazing, I've never seen a retail outlet like this, there are hundreds of people here, and the space is amazing. I'm so psyched to get an iPhone and be able to use it."  I was psyched for him.

He told me that there were disabled people lined up outside the store for hours waiting to get into the workshop. He estimated that the attendees were about 30% hearing impaired, 30% percent mobile impaired, and 30% visually impaired. I asked him to call me after the presentation," and wished him good luck.

I could never have guessed the content of the next phone call that I received from him. Phil says, noticeably upset, "...you're not going to believe what just happened... I cant believe it...

This place is ridiculous...  read more...

In order to appreciate the magnitude of what came next, its important to understand a little about my friend Phil.  Being a childhood friend, I witnessed his slow and unfortunate loss of sight.  Diagnosed with a severe form of macular degeneration. He has virtually watched his sight wither away since High School. Phil described it to me this way. Its like only having peripheral vision. The center portion of your site is like a black hole, you can only see around the edges. And little by little the black hole gets bigger and bigger.

Turning into Oncoming Traffic

Declared legally blind during High School, after making a left turn into oncoming traffic, (as the passenger I was lucky enough to survive).  Phil spent many years hiding his sight problem, and used his disability as a motivational engine that drove him to an early financial success. He no longer drove, and while I was in College, Phil was being awarded the salesman of the month award, at our hometown Mitsubishi dealership.

Lemons to Lemonade

At age 19 and legally blind, he sold more cars, month after month, than 40-year-old top guys on the lot. However, the negative side of his secret began to catch up with him. Since it wasn't readily apparent that he was blind, and he hid this fact, people often incorrectly viewed his actions as careless, or inconsiderate.  Eventually his career began to tumble, but with the relative small fortune he had amassed, he was determined to seek the best treatment for his eyesight he could find. But to do so, he first had to get over a huge emotional hurtle, and start sharing the fact that he was impaired. I don't know how he accomplished this, but in doing so, many aspects of his life improved, as people were able to identify with him much better. His prognosis from the Doctors was not as positive.

Seeking Hope

He sought out doctors around the world who gave promise to the idea that something could be done for him. Unfortunately, one by one, each individual specialist crushed his hopes of remaining sighted, with direct and, from his point of view, callous descriptions of how there was no chance he would remain sighted and that his conditions was hopeless.

Its natural that this would be a step that he needed to go through - looking into every option. I would have done the same, but the outcome being what it was, did more to harm his mental state than good.

He explored every option, engaged in a multitude on useless therapies, including a super expensive vitamin regiment, and after exhausting every option, he was left close to broke, and unable to come to terms to the reality that there was no hope for his sight. Needles to say this was a difficult time for him. I did my best to support him, but he was in a bad place.

Hope Lost

Concerned about him, I investigated and found programs like "zoom text" that enabled him to get on the computer and do some basic email. Empowering him this way helped him emotionally a great deal. It was a way for him to keep in touch and keep up with the times. This helped. For a window of time, he was connected, and feeling good about it.  As technology progressed, and his eyesight further deteriorated, he began to lose his knack for zoom text and seemed headed for a problem. We moved in and out of touch for several years, partially due to his disconnection from the grid. He had fallen into tough times in the years following the specialists diagnosis's, and his loss of hope.

Overcoming Odds

When I reconnected with him, several years later, amazingly he was back on his feet, and enrolled, in a Federal program set up to help create employment for the disabled.  Almost every coffee stand and concession in Federal buildings are run by a visually impaired owner. The businesses for the impaired applicants are subsidized by the government, giving them exclusive sales position in Federal buildings, and other benefits, but in order to be awarded one of these positions, the applicant must undergo a rigorous training program. The details of which are intense and beyond our scope. But after 2 years of training, struggles and efforts, my good friend Phil, was awarded a concession in a prime government building.  If you've been to that building, you surely know him.  His open and compelling rapport instantly connects with everyone he meets.

By this point almost pitch bind (Phil's term derived from pitch black). He transitioned from training, into a real world business, and in typical Phil fashion, he tripled the sales figures of the previous owners in the first 3 months. His supervisors and trainers, were instant fans when they saw his sales figures.

Just prior to the release of Apples iPhone 4S with Siri, I did some internet research on accessibility,  and I came across promising features that were reported to be available on the iPhone.  I called Phil and related all the amazing technologies I had read about that were built into the phone. It seemed like zoom text times ten!

Siri-ous Confusion

He was very enthusiastic about it and agree to give it a try.  At this point, Apple released iPhone 4S, and a wrench was thrown into this plan. A wrench called Siri.  Although it seems like the release of a technology that promises "Accessibility out of the box", would be a good thing, it turned out to be a huge obstruction. The actually useful accessibility options on the iPhone (if there are any) had been overshadowed by the hype and coolness of the just released Siri technology.

Apple Show of Horrors

On the phone from the workshop, Phil continued to relate to me, the Apple show of horrors, "The place was filled with hundreds of disabled people, all wanting to find out how this new phone could help them. I was psyched. Then the first speaker came up. It was a woman from Apple who was trying to do a power point presentation. I say "trying" because what was actually unfolding was closer to a train wreck than a presentation. The slides kept coming up wrong, the presenter stumbled, mumbled repeatedly apologizing and eventually gave up on the slides and attempted to wing it, and it was a bigger disaster. I'm thinking, I given presentations before, and this is the worst presentation I could even imagine. In addition, with over 30% of the attendees being deaf, the Apple team was unable get the teleprompter to work, so a large portion of the audience had to sit there without gaining a single piece of information. It was terrible, and it got worse..."

When the iPhone first came out, Phil was fascinated by it.  However, he believed there was no way he could use it. The screen was just too small. The way he had been getting by for the last 20 years was by use of a traditional cell phone. In case you don't remember, they used to have buttons you can feel.  It had become a standard on cell phones for the center key to be raised, and that became the "Home" position from which a blind person could derive all the other keys from. This was Phil's only remaining connection to the world. I couldn't text him, couldn't email him, only call him leave a voicemail, and wait. Normal 10 years ago, but  quite frustrating today.

Back at the show, Phil tells me, " Next up was an blind woman who was relating how happy she was that Apple had helped her.  I was starting to get excited to think that she was about to explain how she used some of the features.  But, she went on to tell of how difficult it was for her growing up blind, and how awesome and amazing it was that Apple helped her out so much, and that she has a life now, and is so grateful to Apple for this.. I'm thinking, 'wait a minute, HOW? your saying that Apple added all this great help to your life, but your now saying how, in what form, and how can I gain that benefit.' I'm not a callous person, I respect other people's problems, but honestly, I'm really not interested in someone else's sob story. I have my own story, and I'm not here to parade that around.  I took off work, and came down here, waited the 3 hours, and now I want to know how the phone can help me. How it can be used. This person was just saying how great it is, without explaining anything. Never once did she say HOW it helped her. I was getting more and more frustrated."

The Amazing Siri

The Siri technology that was getting all the hype, was actually purchased from a non-profit company called Stanford Research Institute, or SRI, and had been considered an experimental voice recognition/artificial intelligence technology with amazing potential.  Apple itself admits this is a technology, still in "beta,"  yet it sees fit to take full advantage of every advertising opportunity it presents (more on this later).

You can ask Siri a question without any context and it will give you an answer. The example in the promos shows a person asking, Where is Paris? and the phone responds, Paris is in France." Very cool. This technology shows great potential, but I'm not sure that it can actually help people with disabilities.

It was during this recent buzz behind Siri, that my friend entered the Apple store for the first time, seeking information about this technology that his friend (me) told him about. In asking about the accessibility options on the iPhone, he was immediately pitched on the amazing capabilities of Apple and its new technology, Siri. He was told that it could change his life, that he can use an iPhone, that he can be back in communication with the rest of the world, and all because of this amazing technology, and the goodwill of Apple, Inc.

The spokesperson he met turned out to be a paid Apple representative, who was completely deaf. He spoke with a strong non-hearing accent.  He was helpful and compelling, and told Phil, that he should enroll in the accessibility workshop next week, to find out all about how Siri can help him. Phil was excited. He was ready to buy this phone, and thrilled with the idea that he could be back in connection with the rest of the world. He signed up for the class and awaited the day with baited breath.

Next in Show

Phil continued on the phone, "Then, the next speaker was the Apple representative who originally told me about the class.  I liked the guy and I was excited to hear what he had to say...but,  It was bad.  It was another half hour of saying what a tough time he had in life, and how great Apple was for helping him. Never! not once, did he even get close to saying how Apple helped him, never mind how it might help people in the audience! Sitting through 30 minutes of this sobby, Apple-stroking nonsense,  served up my a person who can not hear themselves speak, was one of the most difficult half hours of my life. I mean him no disrespect, he is a great person, but all I wanted to know was, 'how can this thing help me. Can I send email with it? Can I send a text message, can I communicate with my friends on Facebook?' but instead I'm listening to another person talking about how difficult his life was before Apple, and how great it was now, without any explanation. I was livid.

I was doing the best I could to hold back my frustrations when, the next speaker came up. He was an Apple rep who was clearly a great communicator, a total pro, and I started to feel relieved.  He played some videos that showed how amazing Siri was, and I started to get excited. But the videos were the same as the press release YouTube videos. Nothing useful. When he began to speak after the videos? --I had just about had it. You have to remember, that I'm blind, so I'm sitting there the whole time fuming, but not having any visual reference... He went on to say. ' in the future, we will be adding to the capabilities..."

-- that was it...

... he's saying in the future??? What about right now??? The reason were all sitting here!!! I could not take it any longer... I stood up from my chair, trying to remain as composed as I could, and I very calmly stated..." with all due respect, I don't care about any of these stories. While they are very nice, I just want to know: Can anybody tell me how I can send an email? How can I make a phone call? How I can text somebody? I'm blind, and I run a business, and I took off of work to come down here to find out about how this phone can help me, and all your telling me is how great it is, but not explaining HOW I can use it.  I'm sorry, but I don't give a rat's ass about your life stories, I got my own problems.  What I'd really like to know is:  How can I use this to send and email? to text somebody, to go on the internet, Is there anybody here who can answer that for me?

The audience had become animated, and some even began to cheer. Admittedly I was upset, but they could have at least made some attempt to answer me.  By any standards it was a legitimate question, in spite of the rats ass mention.  I'm thinking, --I'm blind, you invited me down hear to learn about how your product can help me, so far you haven't said a thing about that, and instead created some kind of sympathy parade, can you please tell me how this phone can help me...

At that point two apple representatives, quickly escorted me out of the building. Next thing, I was on the street, alone and upset."

That's how the blind guy got kicked out of the Apple store.

I probably dont need to describe how difficult life can be for someone who cant see. Unlike Apple, I assume we are all intelligent enough to understand that this type of disability just sucks. Its certainly a fact that doesn't need to be included in a marketing message. It's clear we all know what the problem is, why dont you tell us about the solution. What I can tell you about my friend Phil, is that he is one of the hardest working people I know. He passed the Series 7 Exam for financial services at at age 34, through the use of a closed circuit device that magnifies text from a book.  When you meet him, you instantly like him, and even now he doesn't appear to be blind.

There are many different ways a presenter could have handled this situation. Had Phil been a little crass, sure, but his query was legitimate, and echoed the frustrations of many in the crowd. If you're a public speaker, you should be prepared to deal with such an outburst. He was not yelling fire in the theatre, he was asking a legitimate question, however noticeably frustrated he may have been.

It's really not that complicated. " I understand your frustration sir, but we are getting to that, or we will have someone address your individual concerns after the show, or, "good question, let me show you." Those are just a few of the professional, and respectful options, other than kicking the blind guy out of the Apple store!

They could easily make more money by simply adding a new color to the iPhone.

Before I finnish slamming Apple, I have to take a moment to commend them for the their intentions in the area of accessibility. The word accessibility is a big one. Essentially Apple is adding functionality to it's mobile products, so that people with disabilities can use them. Its a helpful and philanthropic move that has been largely missing for existing technology products. (Likely because this in not necessarily the most profitable niche). Which is especially why Apple should be commended for this initiative.

The thing is, if you're going to enter into a specific market niche like this one, you also need to pay attention the the specifics of that niche. Its one thing to spread a lot of hype, about a small little white product that plays music, or a high tech phone. These are items that lend themselves to hype.

But this approach becomes a problem when applied to a serious subject such as providing services for the disabled.  You are promising hope to many people who have suffered greatly in their lives.  I really hope that Apple's products can deliver on that promise.   The new Ads show sighted people using Siri and sending verbal text messages flawlessly. Will it really work that well when someone who needs that technology uses it, or is that just a fancy simulation?  Will Apple release information to help train disabled people how to use these technologies, or host actual training workshops?  I hope so.

Message to Apple:

If your going to promise hope to the disabled community, you have to be sure to show how you are going to deliver that, very quickly. This isn't an area for hype, or glossing over the details.  If no one else is demonstrating how to use this technology, you need to do so, or you are in danger of having your goodwill intention backfire. If your going to offer hope, please deliver.

Call Out

I think Apple owes my friend Phil an apology, and owes the rest of the disabled community, some answers.  Agree or disagree?

Please share this.

 

 

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john@1mediacollective.com (John Cirabisi) Technology Blog Tue, 15 Nov 2011 03:36:40 +0000
Social Media Saves World, Predicts One Media Founder http://onemediacollective.com/digital-marketing-blog/item/28-social-media-save-world-predicts-one-media-founder.html http://onemediacollective.com/digital-marketing-blog/item/28-social-media-save-world-predicts-one-media-founder.html Social Media Saves World, Predicts One Media Founder

How the prevalence of social media has enabled the new ideology of macro-synergy, and potentially saved the human race!

The idea is to create synergy on a much larger scale than we're used to.

I call it "macro synergy," says Cirabisi. "We all are familiar with micro synergy, that is, the standard kind of "win-win" scenarios, in which a small group of individuals work together to form a greater output than the sum of the parts. With the new Web 2.0 social media model, we can bring synergy to a much larger scale. Synergy amongst and entire industry, such as media and entertainment, is now possible. We can project this concept forward onto increasingly larger groups, and achieve national, and international synergy, and perhaps even world wide synergy.  It can be argued we are already witnessing this to some degree with the uprisings in Egypt and the Middle East.

From the very beginning, man's success can be attributed to the realization that collaborative efforts yield much greater outputs, than any individual could achieve. That formula of success has scaled thought the years in a multitude of incarnations. Its time for a new quantum leap of thought.

While traditional synergy models have always touted the benefits of collaboration, they have also measured their success based on creating an advantage over others. The phrase, "a group of like minded individuals" is often used in such models. This implies that a collaborative effort amongst "like-minded individuals" will create a competitive advantage over other, "not like-minded" people. So however advanced and universally successful this model may have been, it limits itself in that it only functions based on exclusion of others. Others that could potentially be part of the synergy. As long as the exclusive "like-minded individual" element of the model remains in place, there will be no true synergy, no macro-synergy, and their will always be conflict, unhealthy competition, and war.

It is here that macro-synergy excels...

...in that it doesn't rely on he exclusion of any group to be successful, but rather in the opposite vein, it works toward joining all people to become more like-minded, and expanding the synergy to a macro scale. With the universal acceptance of the global community, and its wide spread accessibility, we have all become "like-minded individuals," regardless of wether we think alike or not. We are like minded in that we are all members of the human race --nothing new there, but also that we all realize that we can all benefit by collaborating with others. The more we realize we have only to gain by our collaborative efforts, the more we understand each other, and the greater the acceptance we'll have of our differences.

Its important to note that in service of its goal to make all people more "like-minded," macro synergy does not promote the loss of individual thoughts, ideas, or cultures, but rather strives for like-minded synergy in an inclusive manor. Healthy competition will still remain as a primary motivator, in that it is through competition for success, that we realize that, to be more synergistic with others, is in our own best interest. And hence the win-win is perpetuated.

Macro-synergy should not be confused with communism. While communism seeks to create social and economic equality thought idealistic, and contrived means, macro-synergy is the epitome of capitalism in its truest, and potentially most successful form. People work together simply because they realize that to do so is advantageous to themselves.  Its a new ideology that has the potential to make all of the world, finally at peace, and is a natural extension of the social media phenomenon.

Macro-synergy is a way for us to maintain our competitive nature, but channel it into a medium that benefits our selves as well as our competition!

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john@1mediacollective.com (John Cirabisi) Digital Marketing Fri, 04 Nov 2011 14:46:14 +0000
Final Cut Pro X, Apple - Genius or Screw-up? http://onemediacollective.com/tv-a-film-production/item/26-final-cut-pro-x-apple-genius-or-screw-up?.html http://onemediacollective.com/tv-a-film-production/item/26-final-cut-pro-x-apple-genius-or-screw-up?.html Final Cut Pro X, Apple - Genius or Screw-up?

FCP X - Highly Controversial New Version - Will it survive?

Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.

Even the Choir Questions Faith.

On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms.  Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown.  In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.

Apple Responds.

Apple did have some bold, and encouraging words on the subject...

Josh Lowensohn of CNET, quotes an Apple representative as stating, "We have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we've done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we're doing that." (see full article)

Waivers, but Stays Course.

Still, Apple has issued refunds to unhappy buyers, and published a guide called, "Final Cut Pro X for Final Cut Pro 7 Editors (PDF)." I think the guide is a good move, as information is always powerful. A little up front information on what to expect might have helped ease the shock of such a "radical" departure. Explaining it after the fact, in this case, smells like back pedaling to me, and it seems as though the future of FCP is still in the balance. Apple is offering a free 30 day trial for you to decide for yourself.

The Good, Bad, and Ugly.

The good news is that, if you like it, it only costs $299.  The not so good news, for owners of FCP Studio, is that FCP Motion, and Compressor seem to be the only apps left, and your investment in the $1000+ studio package has been nullified.

Editor's Reports Not Good.

Film and video editor Matthew Levie, gave FCP X a 5 day test drive and concluded, "... if Apple's FCP X team really is serious about wanting professionals to use this program... we will need to see it go back to a track-based editing metaphor, at least as an option... they can always add multicam and OMF export and whatever else, and I'm sure they will. But if they add those features while retaining the current editing paradigm, it will still be very difficult to use professionally."

Apple's Game Changing Darling at World's End?

Bringing editing to the masses, as well as bringing the masses to the editing profession, for better or worse, there is no denying the tremendous impact FCP has had on the industry.  It has changed the the way the entertainment industry creates product, and in doing so, very likely changed the nature of the content.  For Apple's ingenious game changer to die in such a fashion would seem an odd end to this large legacy.

Can Apple really pull off the re-invention of the wheel?

Can they deliver an entirely new way of editing that is actually ~better~ than the model we have been using since non-linear editing began (Adobe Premiere, Media 100)?  It's a tall order for sure.  But the other options are just as unlikely.  They can back pedal, and say, "oh sorry, we didn't mean to give you that, instead, here's FCP 8?" --cant picture Apple doing that.

Phone Interference

Maybe the phone business is just too overwhelmingly profitable, to allow them the resources to remain in this niche, which, at this point, is sheerly for the prestige.  Apple likes being the tool of the media, its good for their reputation.  But will that be reason enough for them to allocate the resources to maintain thier commitment to this product, in spite to this current version crisis?

Stay tuned for updates on this story as new information comes out.  I plan on a test drive, myself and will report with my findings.  I welcome anyone who has tested or used FCP X to post your experience, would like to hear your ideas on the outcome.  FCP, genius or screw-up? Will it survive?

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john@1mediacollective.com (John Cirabisi) Production & Post Production Sat, 22 Oct 2011 05:14:59 +0000
Full Video Editing On YouTube Finally Arrives With WeVideo http://onemediacollective.com/tv-a-film-production/item/24-full-video-editing-on-youtube-finally-arrives-with-wevideo-integration-source-full-video-editing-on-youtube-finally-arrives-with-wevideo-integration.html http://onemediacollective.com/tv-a-film-production/item/24-full-video-editing-on-youtube-finally-arrives-with-wevideo-integration-source-full-video-editing-on-youtube-finally-arrives-with-wevideo-integration.html Full Video Editing On YouTube Finally Arrives With WeVideo

We told you all about WeVideo last month, with a detailed look at their cloud-based, collaboration-friendly video editing system. But now the whole world is about to get an up close and personal look at WeVideo, as YouTube has integrated it right into the YouTube experience, allowing for full video editing capabilities right within the browser.

Full Video Editing On YouTube

This afternoon, YouTube began rolling out the WeVideo integration to users. Just upload your clip, and WeVideo does the rendering for you. It’s got everything a traditional video editing software has: timelines, clips libraries, color correction, sound effects, and more.

Yes, you can now… finally… edit your videos as part of the upload and publishing process on YouTube. up until today, while there were some editing options offered inside the YouTube experience, they were pretty limited.

This move puts WeVideo alongside other YouTube.com/create partners like GoAnimate, Magisto, & Xtranormal.

Here’s Jostein Svendsen, the CEO of WeVideo, on the partnership:

“WeVideo’s integration to YouTube opens up the exciting world of video editing to millions of video story-tellers. This partnership gives YouTube users an intuitive cloud-based tool that is far more powerful than most desktop solutions. And with the ability to immediately post completed projects to their respective YouTube channels, video story telling has never been easier.”

Game Changing?

I generally dislike the phrase “game-changing,” but...

this is huge. Absolutely huge. While many video creators will continue to use professional editing software because of their familiarity with it or it’s particular bells and whistles, WeVideo brings video editing capabilities to the masses… for free… right inside the YouTube account and in the browser. It doesn’t get any easier than that.

Now you no longer need Sony Vegas, or Final Cut Pro. Sure, pros will still use things like that. But I’m talking about the millions–tens or hundreds of millions–of people out there who don’t have professional software… or can’t afford it. Now they don’t need to.

It’s getting easier and easier for even the most technologically challenged users to shoot, edit, and publish video. This kind of move is potentially game changing because it opens the door to a legion of new filmmakers and video creators.

As devices like smartphones and tablets continue to get better at recording video, it’s going to be pretty easy in the near future to shoot, upload, fully edit, and publish video all from a mobile device while on the go, even for amateurs.

I can’t wait to try it out. It’s rolling out to users starting today, and will be officially announced tomorrow.

Source: Full Video Editing On YouTube Finally Arrives With WeVideo Integration http://www.reelseo.com/video-editing-on-youtube-wevideo/#ixzz1bKvFPLqv

©2008-2011 ReelSEO.com Online Video Guide

 

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john@1mediacollective.com (John Cirabisi) Production & Post Production Thu, 20 Oct 2011 15:28:01 +0000
Social Media Saves World, Predicts One Media Founder http://onemediacollective.com/home/blogs-a-forums/founders-blog/item/13-social-media-save-world-predicts-one-media-founder.html http://onemediacollective.com/home/blogs-a-forums/founders-blog/item/13-social-media-save-world-predicts-one-media-founder.html Social Media Saves World, Predicts One Media Founder

How the prevalence of social media has enabled the new ideology of macro-synergy, and potentially saved the human race!

The idea is to create synergy on a much larger scale than we're used to.

I call it "macro synergy," says Cirabisi. "We all are familiar with micro synergy, that is, the standard kind of "win-win" scenarios, in which a small group of individuals work together to form a greater output than the sum of the parts. With the new Web 2.0 social media model, we can bring synergy to a much larger scale. Synergy amongst and entire industry, such as media and entertainment, is now possible. We can project this concept forward onto increasingly larger groups, and achieve national, and international synergy, and perhaps even world wide synergy.  It can be argued we are already witnessing this to some degree with the uprisings in Egypt and the Middle East.

From the very beginning, man's success can be attributed to the realization that collaborative efforts yield much greater outputs, than any individual could achieve. That formula of success has scaled thought the years in a multitude of incarnations. Its time for a new quantum leap of thought.

While traditional synergy models have always touted the benefits of collaboration, they have also measured their success based on creating an advantage over others. The phrase, "a group of like minded individuals" is often used in such models. This implies that a collaborative effort amongst "like-minded individuals" will create a competitive advantage over other, "not like-minded" people. So however advanced and universally successful this model may have been, it limits itself in that it only functions based on exclusion of others. Others that could potentially be part of the synergy. As long as the exclusive "like-minded individual" element of the model remains in place, there will be no true synergy, no macro-synergy, and their will always be conflict, unhealthy competition, and war.

It is here that macro-synergy excels...

...in that it doesn't rely on he exclusion of any group to be successful, but rather in the opposite vein, it works toward joining all people to become more like-minded, and expanding the synergy to a macro scale. With the universal acceptance of the global community, and its wide spread accessibility, we have all become "like-minded individuals," regardless of wether we think alike or not. We are like minded in that we are all members of the human race --nothing new there, but also that we all realize that we can all benefit by collaborating with others. The more we realize we have only to gain by our collaborative efforts, the more we understand each other, and the greater the acceptance we'll have of our differences.

Its important to note that in service of its goal to make all people more "like-minded," macro synergy does not promote the loss of individual thoughts, ideas, or cultures, but rather strives for like-minded synergy in an inclusive manor. Healthy competition will still remain as a primary motivator, in that it is through competition for success, that we realize that, to be more synergistic with others, is in our own best interest. And hence the win-win is perpetuated.

Macro-synergy should not be confused with communism. While communism seeks to create social and economic equality thought idealistic, and contrived means, macro-synergy is the epitome of capitalism in its truest, and potentially most successful form. People work together simply because they realize that to do so is advantageous to themselves.  Its a new ideology that has the potential to make all of the world, finally at peace, and is a natural extension of the social media phenomenon.

Macro-synergy is a way for us to maintain our competitive nature, but channel it into a medium that benefits our selves as well as our competition!

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john@1mediacollective.com (John Cirabisi) Founder's Corner Fri, 09 Sep 2011 02:38:15 +0000
Flash: Dead in a flash! http://onemediacollective.com/technology/item/10-flash-is-dead.html http://onemediacollective.com/technology/item/10-flash-is-dead.html Flash: Dead in a flash!

Many rock stars have hailed in their songs that Rock & Roll will never die, but the same may not be true for the ubiquitous  interactive technology we know as Flash.  We spent all this time adopting it, and now it is over.

It's painful, I know.  I am the biggest fan of the technology.  I love to think back at what is used to mean to me in terms of the endless possibilities.  And the truth of the matter is that the Flash technology itself IS "all that, and a bag of chips."   The problem is that is no longer fits within the political and technological landscape of the future of the internet.  HTML5, developed as a product of the "open source" movement, looks down upon the third-party plug-in concept.  Wether HTML 5 will be the ultimate replacement to flash is still very much open to debate.  More than likely data base fed content management systems such as Joomla and Dupral, will fill a large portion of this gap, and much of the rest will continue to use the custom Javascript model.  Back in its day, Flash fought a tough fight to earn its place as the champion of interactive web applications.  Developers spend endless amounts of time and energy

minimizing the drawbacks of plug-ins, and succeeded in persuading the entire web community to overcome their hesitation and adopt Flash as the de facto technology for interactive web applications. Every good web citizen young and old learned how to implement the flash plug in and a whole score of creative talent built careers on providing implementations of the technology.  It was ubiquitous, media rich, relatively easy, and it seemed to be here to stay.  For years it held the thrown in its kingdom.

Recently, by refusing to allow Flash to be implemented on the iPhone, Apple has flexed its market muscle and essentially declared that Flash is dead.

While it is true that most flash programmers, artists, and developers used windows based platforms to develop flash apps, simply because the flash authoring environment functioned better on windows, I doubt this was the reason Apple went on a mission to oust Flash from the interactive thrown.  At least not the main reason.

Apple instead has  chosen to back HTML 5 as the rich web application technology of the future.  It's a solution that does not yet exist BTW.

The concept has it merits of course.  The idea being, lets' not have all our cool multimedia web experiences be dependent on third party technologies, that create difficulties in that they are proprietary, non standard, need updates, and put power in the hands of companies other than the big browser builders that HTML5 specification caters too.

Well, that's all true and fine, but we have already overcome all those hurdles.  Everyone has already agreed that flash is the standard for video, and everyone has already come to terms with that they have to deal with installing a plug in to get cool stuff.  In fact everyone, already has the flash plug-in.

So we've overcome all those hurdles, and its working well, and adobe as been great in ongoing development, but we want to throw that all away, in favor of the way it should be, or they way it makes the most sense ,even though it doesn't in fact exist yet, and to add to that, it doesn't even promise to come even close to the interactive offering that flash offers.

What is promises is to make video and several other interactive elements like drag and drop, part of the browsers functionality, and therefore universal and standard, and without the problems associated with plug-ins.  That is a noble cause, but at what price?

For a while XML and then XHTML were touted as the "end all" of the future of the web.  The XML movement promised to set all things straight in terms of web development.  The power of XML, the strict, precise syntax, would solve all evils of the past.  This concept was eventually abandoned in favor of keeping the web running.  Probably a wise choice, but in terms of HTML 5, and the refusal to include a flash standard or transitional element, is certainly setting web video and interactive standards back 10 years.  What makes Flash a "third party Plug In" instead of a technology that could be incorporated into the standard?  I don't know.  Clout perhaps.  You know, Abode is a third party.  Third party to whom?

Well Abode is only a company that competed and offered solutions heads and tails above that of the "non-third parties" offerings, and won its market presence based on the actual innovation that their "third party" competitive status help create.  They were successful in a free market, and the technology is still superior to anything HTML5 can even promise to offer, yet they have been deemed "not part of the future, because the big browser builders do not want to be beholden to "third party" plug ins.  Well, they are not "plug ins," if you incorporate them into the standard, and they are only third part because you are competitive with them and bigger so you can call them third parties.

Instead of perhaps appreciating and realizing the value in a technology that an independent, third party cold come up with that can outperform the best offerings to this date, and welcoming them to to be part of the first party, you pass them of as offenders of the wave of the future, and expel them from the new standard.

The thing that your missing here is that the competition and open market that gave Fash its unanimous position, its also responsible for making the technology exceptional, and when we create standards based strictly on what the browser builders think would be best, and standardize in the name of simplicity and "neat code for developers". We also lose the benefits of a competitive market.

So, while I am all for web standards, and the benefits that can be gained by them, conceptually.  It sort of like an analogy for socialism versus capitalism.

There are not many who would argue the philosophical benefits of the utopian ideal of socialism.  History has shown us that it is only the theory that is true.  I suggest the same for the brandish movement for standardization, based on the desires of a small amount of browser developers, and at the sacrifice of the gains that a free market can generate out of creative solutions to market competition.  Such solutions of with Flash was born.

And the whole practical reason why this is even an issue... is apple's refusal to allow flash on any of its mobile devices.  The truth is flash is not dead. In fact it is everywhere alive, but not well.  Well, it's well in itself, but without apple's support for it on their mobile devices, as a developer, it becomes no longer a viable solution.  Unless you want o make different versions of your site for different outlets, which ironically is what web standards are supposed to do away with, you have to create with non flash interactivity.

What is non flash interactivity, well that's where the problems begin to outweigh the solutions.  The answer is, no one knows as of yet.  Many have opinions.

Apple states it will not support flash on any of its mobile devices because it is not the wave of the future to have 3rd party plug ins as part of the spec. So what do they offer?  HTML5.  And what can you do with the hypothetical HTML5 at the moment?  Almost nothing.  Certainly cannot replace flash any time soon (in this decade I propose)  So why is Flash being limited from apple's devices.  Greed.

It would be nice if they would at least offer a solution if they are going to outlaw flash from their devices.

And what we are left with if we want to provide video for the web that will work in your browser as well as apple mobile devices, and have forward HTML5 support, is a highly complicated process that involves, multiple versions of your video, and custom scripts to detect the output device and serve accordingly.  Smells like teen spirit to me.  Its undeniably against all the ideals of standardization.  I think its a problem if we use the guise of standardization to smother alpha technologies that won in a fair market, in favor of "standardization, while in actuality, pandering to the profits of a select few companies, and throwing the interactive capabilities of the web back 20 years.

If you want to revise the flash  model, offer an alternative.  If your alternative is this beautiful hypothetical technology that doesn't exist yet, work with the current model and find way to incorporate the current market winning technology into the future specification, or at least create a transitional plan.

This is not the first time Apple has quashed a superior technology.  Nor is it the first time Apple has destroyed the hard work and livelihood on many dedicated artists and technicians in the name of their bottom line, ad the sacrifice of society.

What are your thoughts on this subject?

Can you think of other examples of this?

Please contribute by commenting below.

Thank you.

 

 

 

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john@1mediacollective.com (John Cirabisi) Technology Blog Mon, 02 Aug 2010 09:22:00 +0000
iPhone Outgoing http://onemediacollective.com/technology/item/8-iphone-outgoing.html http://onemediacollective.com/technology/item/8-iphone-outgoing.html iPhone Outgoing

The iPhone makes voicemail super easy. From recording an outgoing message to listening to new voicemails, it just works.

The only thing is, recording an outgoing message never turns out just right because it's being recorded through iPhone's tiny microphone. The way around it, upload a custom outgoing message to your iPhone.  To start, you need a suitable outgoing message.

The iPhone stores voicemail audio in the Adaptive Multi-Rate format (.amr) Unfortunately, neither QuickTime nor iTunes will allow you to export the proper AMR file for this purpose. Instead, you need to use a special software to convert .mp3 or other audio formats to .amr (Google it), there are lots of them for shareware for free, you just need it for one day, that will be good for you to make the conversion. On the software to convert your audio file to .amr When you're asked about a bitrate, use 12.2 kbps and leave the other option unchanged. If everything works, you'll have yourself an amr audio file.

Now here's the tricky part. In order to use the custom message, you need to trick the iPhone into uploading it to the AT&T server.

On the iPhone, go into voicemail and tap "Greeting". Record a few seconds of something and tap stop. Before you tap save, use iPhone browser or WinSCP to navigate to /user/Library/Voicemail on your iPhone. You'll see a file called "Greeting. amr". This is the audio you just recorded. Delete that file and replace it with your custom message file which should then be renamed to "Greeting.amr". Tap "Play" on the iPhone to verify your message works. If it plays, tap "Save" and your custom message will be uploaded to AT&T's servers.

Now that, my friends, is awesome. Thanks to iPhone Alley reader Craig K. for this tip!

Enjoy!

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john@1mediacollective.com (John Cirabisi) Technology Blog Sun, 15 Aug 2010 15:28:00 +0000
Information Overload: Pay Attention, or Pay the Price! http://onemediacollective.com/home/blogs-a-forums/founders-blog/item/6-information-overload-killed-marketing-pay-attention-or-pay-the-price.html http://onemediacollective.com/home/blogs-a-forums/founders-blog/item/6-information-overload-killed-marketing-pay-attention-or-pay-the-price.html Information Overload: Pay Attention, or Pay the Price!

Resourceful corporations have found profitable ways to take advantage of information overload, but the ethics involved are far from Kosher.

What the corporate world lost in the ability to coast on advertising and marketing principles that were defined half a century ago, many have made up for by creating a new cheap formula to profit off the increasing trend of information overload.

 

It's simply stated as, "information overload profiteering."  Many companies (usually banking and financing) have found ways to take advantage of the diminished state of attention the US populous is currently capable of, due to information overload.

 

Through ingenious methods of obfuscation, companies have learned that they can greatly increased their bottom line...

Confusing due dates that cause late payment fees, and other methods of confusion are applied to siphon small amounts of cash from many individuals.  It's small enough amounts so that the individual wont notice, wont care, or wont have the time to question, but collectively adds up to huge gains garnered in a less than scrupulous manor.

 

 

In days past this type of profiteering would have been called a con, or a grift.  Today giant companies are coning millions of Americans out of their hard earned cash and getting away with it unquestioned.  I urge you to speak up, and call or contact any company that you suspect of taking advantage of this trend at your expense.

 

Since I originally wrote this article a year and a half ago, many companies have been called out on this, and with the rise of the social media, basically acting as the ultimate watchdog, in many instances companies have been called out on this behavior.

 

More and more companies are learning that good customer service will lead them to more profits than pilfering small fees, from the masses. But its not gone completely.  More often than not however, if you do call a company with a reasonable complaint, they are far more likely to make an exception, and refund money or otherwise apease your request.  You've been warned, pay attention, or pay the price!

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john@1mediacollective.com (John Cirabisi) Founder's Corner Fri, 10 Sep 2010 11:16:04 +0000
Personal Branding Essentials http://onemediacollective.com/digital-marketing-blog/item/1-personal-branding-essentials.html http://onemediacollective.com/digital-marketing-blog/item/1-personal-branding-essentials.html

Before we can really delve into marketing at large, here at the newly founded One Media Collective, we must begin with ourselves.

I came across this Genius marketer by the name of Scott Ginsberg. Generic enough of a name, but he has overcome this by successfully branding himself, "The Name Tag Guy."

That's right, some 10 years ago, he put one of those "Hello My Name is_______" tags on his shirt and has continued to do so every single day since. This has garnered him tons of press and appearances on numerous talk shows and news segments. But aside from being incredibly gutsy, and innovative with that one idea, he also has a great deal of insight on personal branding.

Here are some of my favorites from his site http://www.hellomynameisscott.com/

Personal Branding Essentials:

Be prepared with the following:

· Elevator Speech, 30 Second Commercial or Defining Statement!

· Business Cards

· Website Blog

On Business Cards:

· Red: every card that had red on it stands out.

· Picture: only a few cards had pictures of the cardholder. This not only made them stand out, but helped me connect faces with names and companies.

· Vertical: several cards were formatted vertically, which caught my eye.

· Black Background: most cards have a white background, so the black ones REALLY stood out.

· Image: cards with some sort of colorful image that took up at least one fourth of the total surface area captured my interest.

Your card should state: this is my business card. There are many others out there, but none of them are like mine – because there's nobody else like me. My business card is not a formality. It's not a piece of paper containing my name and contact information. And it's not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It's a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can't wait until somebody asks me for one. Because when they do, I will find a way to give that person value.

If you haven't been to his site it's truly worth a visit, and it is a fantastic example of personal branding at its best.

http://www.hellomynameisscott.com/

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john@1mediacollective.com (John Cirabisi) Digital Marketing Sat, 07 Aug 2010 11:01:01 +0000