Login With Facebook
Sunday, February 25, 2018

Production & Post Production Blog

Production & Post Production Blog


Final Cut Pro X, Apple - Genius or Screw-up? Featured

Written by 

FCP X - Highly Controversial New Version - Will it survive?

Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.

Even the Choir Questions Faith.

On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms.  Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown.  In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.

Apple Responds.

Apple did have some bold, and encouraging words on the subject...

Josh Lowensohn of CNET, quotes an Apple representative as stating, "We have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we've done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we're doing that." (see full article)

Waivers, but Stays Course.

Still, Apple has issued refunds to unhappy buyers, and published a guide called, "Final Cut Pro X for Final Cut Pro 7 Editors (PDF)." I think the guide is a good move, as information is always powerful. A little up front information on what to expect might have helped ease the shock of such a "radical" departure. Explaining it after the fact, in this case, smells like back pedaling to me, and it seems as though the future of FCP is still in the balance. Apple is offering a free 30 day trial for you to decide for yourself.

The Good, Bad, and Ugly.

The good news is that, if you like it, it only costs $299.  The not so good news, for owners of FCP Studio, is that FCP Motion, and Compressor seem to be the only apps left, and your investment in the $1000+ studio package has been nullified.

Editor's Reports Not Good.

Film and video editor Matthew Levie, gave FCP X a 5 day test drive and concluded, "... if Apple's FCP X team really is serious about wanting professionals to use this program... we will need to see it go back to a track-based editing metaphor, at least as an option... they can always add multicam and OMF export and whatever else, and I'm sure they will. But if they add those features while retaining the current editing paradigm, it will still be very difficult to use professionally."

Apple's Game Changing Darling at World's End?

Bringing editing to the masses, as well as bringing the masses to the editing profession, for better or worse, there is no denying the tremendous impact FCP has had on the industry.  It has changed the the way the entertainment industry creates product, and in doing so, very likely changed the nature of the content.  For Apple's ingenious game changer to die in such a fashion would seem an odd end to this large legacy.

Can Apple really pull off the re-invention of the wheel?

Can they deliver an entirely new way of editing that is actually ~better~ than the model we have been using since non-linear editing began (Adobe Premiere, Media 100)?  It's a tall order for sure.  But the other options are just as unlikely.  They can back pedal, and say, "oh sorry, we didn't mean to give you that, instead, here's FCP 8?" --cant picture Apple doing that.

Phone Interference

Maybe the phone business is just too overwhelmingly profitable, to allow them the resources to remain in this niche, which, at this point, is sheerly for the prestige.  Apple likes being the tool of the media, its good for their reputation.  But will that be reason enough for them to allocate the resources to maintain thier commitment to this product, in spite to this current version crisis?

Stay tuned for updates on this story as new information comes out.  I plan on a test drive, myself and will report with my findings.  I welcome anyone who has tested or used FCP X to post your experience, would like to hear your ideas on the outcome.  FCP, genius or screw-up? Will it survive?

Read 51626 times
John Cirabisi

Hobbies include: Building bridges, creating synergy, and examining all-things-media. Oh, and crochet.

Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it


  • Comment Link Write My Essay Cheap Saturday, 24 February 2018 15:45 posted by Write My Essay Cheap

    make a thesis statement thesis statement english thesis proposal writing a thesis statement

  • Comment Link Bad Credit Saturday, 24 February 2018 15:43 posted by Bad Credit

    unsecured loans for bad credit unsecured personal loans unsecured loans personal loans unsecured

  • Comment Link Dianecricy Saturday, 24 February 2018 15:25 posted by Dianecricy

    celebrex prices
    flagyl online
    buy propecia online

  • Comment Link low car insurance Saturday, 24 February 2018 15:18 posted by low car insurance

    auto insurance comparison auto insurance quotes auto insurance quotes comparison cheap auto insurance quotes online

  • Comment Link amica auto insurance Saturday, 24 February 2018 15:14 posted by amica auto insurance

    cheap auto insurance in texas aarp auto insurance the hartford car insurance quotes comparison insurance online

  • Comment Link Payday Loans Saturday, 24 February 2018 15:14 posted by Payday Loans

    poor credit loans guaranteed approval credit loans guaranteed approval paydayloans online no fax loans

  • Comment Link Payday Loan Online Saturday, 24 February 2018 15:13 posted by Payday Loan Online

    online payday advance online payday loans for bad credit online payday online payday advance

  • Comment Link JamesMep Saturday, 24 February 2018 15:13 posted by JamesMep

    cash advance lenders payday loans lenders cash loan advance loans with no credit check chat sex show girls webcam sex chat best webcams online payday loan application online payday loan application online payday loan application online payday loan application illustration essay critical essay essay writing for college students argument essay online payday loans direct lenders online payday loans direct lenders online payday loans direct lenders short term loans direct lenders do my exam research essay research essay writing a historical research paper

  • Comment Link Fastest Payday Loan Saturday, 24 February 2018 15:12 posted by Fastest Payday Loan

    usa loan loans online loans online direct loans online no credit check

  • Comment Link Speedycash Saturday, 24 February 2018 15:10 posted by Speedycash

    payday loans tulsa ok loans to pay off credit cards internet payday loans loans online

  • Comment Link allstate insurance Saturday, 24 February 2018 15:08 posted by allstate insurance

    hagerty insurance classic car insurance car insurance quotes comparison car insurance quotes in georgia car insurance quotes

  • Comment Link best car insurance Saturday, 24 February 2018 15:06 posted by best car insurance

    insurance auto quotes compare auto insurance auto insurance farmers auto insurance

  • Comment Link Get A Loan Saturday, 24 February 2018 15:02 posted by Get A Loan

    rates on personal loans loans guaranteed approval cashnowoffer tracking guaranteed approval

  • Comment Link car insurances Saturday, 24 February 2018 14:59 posted by car insurances

    cheap car insurance in michigan best cheapest car insurance companies cheapest car insurance cheap car insurance in georgia

  • Comment Link Writing My Essay Saturday, 24 February 2018 14:50 posted by Writing My Essay

    writers essay writers essay writers college essays good

  • Comment Link RobertPap Saturday, 24 February 2018 14:47 posted by RobertPap

    acheter cialis la france

    http://candiancialisuy.com/ - cheap cialis

    cheap cialiscomo usar generico viagra

    http://viagralkas.com/ - buy viagra

    buy viagra onlineprix viagra en suisse

    http://viagranelius.com/ - online viagra

    generic viagra online

  • Comment Link best car insurance Saturday, 24 February 2018 14:42 posted by best car insurance

    cheap car insurance companies cheapest car insurance available nationwide auto insurance quote car insurance quotes in georgia

  • Comment Link allstate claims Saturday, 24 February 2018 14:41 posted by allstate claims

    car insurance quotes compare multiple auto insurance quotes insurance auto car insurance quotes

  • Comment Link insurance for cars Saturday, 24 February 2018 14:06 posted by insurance for cars

    cheapest car insurance available the general car insurance florida home and auto insurance companies esurance

  • Comment Link Payday Loan Saturday, 24 February 2018 14:01 posted by Payday Loan

    loans in austin loans guaranteed guaranteed approval personal loans guaranteed approval

Leave a comment

Sign in, or Register to remove reCaptcha security step.

Sponsored Partner Bottom

Follow us on