Login With Facebook
Monday, November 20, 2017

Production & Post Production Blog

Production & Post Production Blog

.

Final Cut Pro X, Apple - Genius or Screw-up? Featured

Written by 

FCP X - Highly Controversial New Version - Will it survive?

Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.

Even the Choir Questions Faith.

On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms.  Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown.  In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.

Apple Responds.

Apple did have some bold, and encouraging words on the subject...

Josh Lowensohn of CNET, quotes an Apple representative as stating, "We have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we've done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we're doing that." (see full article)

Waivers, but Stays Course.

Still, Apple has issued refunds to unhappy buyers, and published a guide called, "Final Cut Pro X for Final Cut Pro 7 Editors (PDF)." I think the guide is a good move, as information is always powerful. A little up front information on what to expect might have helped ease the shock of such a "radical" departure. Explaining it after the fact, in this case, smells like back pedaling to me, and it seems as though the future of FCP is still in the balance. Apple is offering a free 30 day trial for you to decide for yourself.

The Good, Bad, and Ugly.

The good news is that, if you like it, it only costs $299.  The not so good news, for owners of FCP Studio, is that FCP Motion, and Compressor seem to be the only apps left, and your investment in the $1000+ studio package has been nullified.

Editor's Reports Not Good.

Film and video editor Matthew Levie, gave FCP X a 5 day test drive and concluded, "... if Apple's FCP X team really is serious about wanting professionals to use this program... we will need to see it go back to a track-based editing metaphor, at least as an option... they can always add multicam and OMF export and whatever else, and I'm sure they will. But if they add those features while retaining the current editing paradigm, it will still be very difficult to use professionally."

Apple's Game Changing Darling at World's End?

Bringing editing to the masses, as well as bringing the masses to the editing profession, for better or worse, there is no denying the tremendous impact FCP has had on the industry.  It has changed the the way the entertainment industry creates product, and in doing so, very likely changed the nature of the content.  For Apple's ingenious game changer to die in such a fashion would seem an odd end to this large legacy.

Can Apple really pull off the re-invention of the wheel?

Can they deliver an entirely new way of editing that is actually ~better~ than the model we have been using since non-linear editing began (Adobe Premiere, Media 100)?  It's a tall order for sure.  But the other options are just as unlikely.  They can back pedal, and say, "oh sorry, we didn't mean to give you that, instead, here's FCP 8?" --cant picture Apple doing that.

Phone Interference

Maybe the phone business is just too overwhelmingly profitable, to allow them the resources to remain in this niche, which, at this point, is sheerly for the prestige.  Apple likes being the tool of the media, its good for their reputation.  But will that be reason enough for them to allocate the resources to maintain thier commitment to this product, in spite to this current version crisis?

Stay tuned for updates on this story as new information comes out.  I plan on a test drive, myself and will report with my findings.  I welcome anyone who has tested or used FCP X to post your experience, would like to hear your ideas on the outcome.  FCP, genius or screw-up? Will it survive?

Read 24367 times
John Cirabisi

Hobbies include: Building bridges, creating synergy, and examining all-things-media. Oh, and crochet.

Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

3663 comments

  • Comment Link JosephMaisy Saturday, 18 November 2017 19:53 posted by JosephMaisy

    compare price viagra cialis levitra
    viagra without a doctor's prescription
    cheap viagra to canada
    viagra without doctor
    can i cut 100mg of viagra in half

  • Comment Link Michaelnaice Saturday, 18 November 2017 19:40 posted by Michaelnaice

    wh0cd1453423 citalopram hbr methotrexate online citalopram for bipolar abilify lipitor elimite cream seroquel hydrochlorothiazide online benicar hct cost tadalis where to buy kamagra oral jelly vardenafil 20mg buy cymbalta from canada buy atarax

  • Comment Link Jameskap Saturday, 18 November 2017 19:34 posted by Jameskap

    online payday loans payday loans no credit check payday advance loan payday advance loan online payday loans direct lenders online payday loans direct lenders payday loans online direct lender payday loans direct lender research paper research paper research paper proposal research paper proposal writing my essay buy assignments online help with my essay essay writing service research paper do my homework for me writing my paper write my paper lesbian show nude show show girls fuck show direct loan lenders direct online lenders direct payday lenders direct loan lenders best payday loan online best payday loan best payday loan online payday loan online

  • Comment Link BennyRog Saturday, 18 November 2017 19:22 posted by BennyRog

    wh0cd2420615 zithromax zithromax pack http://zithromax02.us.com our website generic viagra http://viagra02.us.com sildenafil sildenafil citrate 25mg http://sildenafil01.us.org

  • Comment Link WilliamSWOSY Saturday, 18 November 2017 18:58 posted by WilliamSWOSY

    http www viagra online sicher net
    viagra without a doctor visit
    can i split a viagra pill in half
    viagra without a doctor
    will 50mg viagra work

  • Comment Link JamesMep Saturday, 18 November 2017 18:46 posted by JamesMep

    buy essay buy essay without plagiarism buy essays https://buyessay.us.com - order essay online cheap quick

  • Comment Link Kennethgraig Saturday, 18 November 2017 18:39 posted by Kennethgraig

    wh0cd2635 prednisolone acetate prednisolone acetate http://prednisolone02.us.org prednisone 20 mg medication prednisone http://prednisone02.us.org amitriptyline 75 mg amitriptylin online http://amitriptyline02.us.org Kamagra kamagra http://kamagra02.us.com generic viagra WHERE CAN I GET VIAGRA http://viagra02.us.com

  • Comment Link Joekap Saturday, 18 November 2017 18:37 posted by Joekap

    xxx chatrooms free webcam porn porn chat free webcam sex

  • Comment Link WilliamSWOSY Saturday, 18 November 2017 18:25 posted by WilliamSWOSY

    how to order viagra
    viagra without prescription
    cheap viagra from india
    viagra without doctor prescription
    kamagra tabletten - 100mg sildenafil

  • Comment Link Kennethgraig Saturday, 18 November 2017 18:25 posted by Kennethgraig

    wh0cd969827 diclofenac sod 75 diclofenac 75mg dr http://diclofenac02.us.org colchicine brand name colchicine probenecid 0.5 500 http://colchicine02.us.org sildenafil citrate tablets ip 100 mg sildenafil citrate 25mg http://sildenafil03.us.com zithromax zithromax http://zithromax02.us.com valtrex without prescription valtrex over the counter http://valtrex02.us.org

  • Comment Link Josephvox Saturday, 18 November 2017 18:23 posted by Josephvox

    generic viagra facts
    viagra without a doctor's prescription
    order viagra cheap
    viagra without a prescription
    can you buy viagra pharmacy uk

  • Comment Link BrettSop Saturday, 18 November 2017 17:50 posted by BrettSop

    wh0cd969827 colchicine online colchicine probenecid 0.5 500 http://colchicine02.us.org i found it aciclovir http://acyclovir02.us.org for more generic viagra price comparison http://viagra02.us.com propecia propecia http://propecia02.us.org

  • Comment Link MarthaRiz Saturday, 18 November 2017 16:54 posted by MarthaRiz

    online roulette india
    indian casino slot machine secrets
    roulette checkmate free download
    online casino 50 free spins

  • Comment Link DavidFog Saturday, 18 November 2017 14:24 posted by DavidFog

    prix viagra 100mg pfizer
    viagra without a doctor visit
    best price on brand viagra
    viagra without a doctor prescription
    cheap generic viagra co uk kamagra oral jelly 100mg

  • Comment Link Johnnycop Saturday, 18 November 2017 12:12 posted by Johnnycop

    buy viagra from india
    viagra without a prescription
    buy viagra weekender
    viagra without a doctor prescription
    how to use sildenafil citrate 100mg

  • Comment Link Johnnyaparo Saturday, 18 November 2017 11:59 posted by Johnnyaparo

    what is viagra 50 mg
    viagra without prescription
    price for viagra at walgreens
    viagra without a doctor prescription
    viagra pille xxl

  • Comment Link Charlesadutt Saturday, 18 November 2017 11:01 posted by Charlesadutt

    wh0cd1453423 more bonuses lipitor price celebrex inderal buy cymbalta online kamagra cipro avana cipro toradol metformin hcl 500 mg without prescription biaxin arimidex

  • Comment Link Johnnycop Saturday, 18 November 2017 10:46 posted by Johnnycop

    sildenafil genericos intercambiables
    viagra without a prescription
    viagra 600 mg
    viagra without doctor prescription
    buy viagra in nyc

  • Comment Link RichardPlani Saturday, 18 November 2017 10:32 posted by RichardPlani

    cheap viagra sale
    viagra without a doctor visit
    where to find cheap viagra
    viagra without a doctor visit
    viagra orders

  • Comment Link GaponovaPap Saturday, 18 November 2017 10:10 posted by GaponovaPap

    what is the cost of cialis

    http://cialisonlinehaq.com/ - cialis cheap

    cialis cheap

    to where cialis online in

Leave a comment

Sign in, or Register to remove reCaptcha security step.

Sponsored Partner Bottom

Follow us on