Login With Facebook
Thursday, November 14, 2019

Production & Post Production Blog

Production & Post Production Blog


Final Cut Pro X, Apple - Genius or Screw-up? Featured

Written by 

FCP X - Highly Controversial New Version - Will it survive?

Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.

Even the Choir Questions Faith.

On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms.  Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown.  In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.

Apple Responds.

Apple did have some bold, and encouraging words on the subject...

Josh Lowensohn of CNET, quotes an Apple representative as stating, "We have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we've done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we're doing that." (see full article)

Waivers, but Stays Course.

Still, Apple has issued refunds to unhappy buyers, and published a guide called, "Final Cut Pro X for Final Cut Pro 7 Editors (PDF)." I think the guide is a good move, as information is always powerful. A little up front information on what to expect might have helped ease the shock of such a "radical" departure. Explaining it after the fact, in this case, smells like back pedaling to me, and it seems as though the future of FCP is still in the balance. Apple is offering a free 30 day trial for you to decide for yourself.

The Good, Bad, and Ugly.

The good news is that, if you like it, it only costs $299.  The not so good news, for owners of FCP Studio, is that FCP Motion, and Compressor seem to be the only apps left, and your investment in the $1000+ studio package has been nullified.

Editor's Reports Not Good.

Film and video editor Matthew Levie, gave FCP X a 5 day test drive and concluded, "... if Apple's FCP X team really is serious about wanting professionals to use this program... we will need to see it go back to a track-based editing metaphor, at least as an option... they can always add multicam and OMF export and whatever else, and I'm sure they will. But if they add those features while retaining the current editing paradigm, it will still be very difficult to use professionally."

Apple's Game Changing Darling at World's End?

Bringing editing to the masses, as well as bringing the masses to the editing profession, for better or worse, there is no denying the tremendous impact FCP has had on the industry.  It has changed the the way the entertainment industry creates product, and in doing so, very likely changed the nature of the content.  For Apple's ingenious game changer to die in such a fashion would seem an odd end to this large legacy.

Can Apple really pull off the re-invention of the wheel?

Can they deliver an entirely new way of editing that is actually ~better~ than the model we have been using since non-linear editing began (Adobe Premiere, Media 100)?  It's a tall order for sure.  But the other options are just as unlikely.  They can back pedal, and say, "oh sorry, we didn't mean to give you that, instead, here's FCP 8?" --cant picture Apple doing that.

Phone Interference

Maybe the phone business is just too overwhelmingly profitable, to allow them the resources to remain in this niche, which, at this point, is sheerly for the prestige.  Apple likes being the tool of the media, its good for their reputation.  But will that be reason enough for them to allocate the resources to maintain thier commitment to this product, in spite to this current version crisis?

Stay tuned for updates on this story as new information comes out.  I plan on a test drive, myself and will report with my findings.  I welcome anyone who has tested or used FCP X to post your experience, would like to hear your ideas on the outcome.  FCP, genius or screw-up? Will it survive?

Read 315249 times
John Cirabisi

Hobbies include: Building bridges, creating synergy, and examining all-things-media. Oh, and crochet.

Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it


  • Comment Link AndrewHek Wednesday, 21 June 2017 22:56 posted by AndrewHek

    cheap cialis online
    cheap cialis
    cheap cialis
    buy cheap cialis

  • Comment Link Donaldreups Wednesday, 21 June 2017 22:55 posted by Donaldreups

    best place to buy cialis online forum
    were can i buy cialis
    buy cialis
    best place to buy cialis online

  • Comment Link Dominicbom Wednesday, 21 June 2017 10:34 posted by Dominicbom

    1 viagra pille
    Levitra Online
    best online pharmacy viagra
    http://levitraclr.com/ - Generic Levitra
    genericos viagra cialis levitra

  • Comment Link Dominicbom Wednesday, 21 June 2017 10:34 posted by Dominicbom

    cialis price australia
    Levitra Online
    where to buy viagra in lagos nigeria
    http://levitraclr.com/ - Levitra Cost
    erfahrungen viagra 100mg

  • Comment Link DwayneKab Tuesday, 20 June 2017 11:15 posted by DwayneKab

    quick short term loans
    http://www.shrc.asia/index.php?option=com_k2&view=itemlist&task=user&id=903488 - personal loans monthly payments
    personal loan com
    short term unsecured loans
    http://www.resa3d.it/index.php?option=com_k2&view=itemlist&task=user&id=52749 - interest rate on personal loan
    personal loans phoenix az
    next payday advance
    http://epagneulbreton-detrassierra.com/index.php?option=com_k2&view=itemlist&task=user&id=88353&lang=es - bad credit unsecured personal loans
    personal loan online apply
    fast cash advance loans
    http://www.elitedocks.com/index.php?option=com_k2&view=itemlist&task=user&id=337866 - requirements for a personal loan
    personal loans hawaii
    same day personal loans
    http://apteka-artema.org.ua/index.php?option=com_k2&view=itemlist&task=user&id=80457 - cash advance saginaw mi
    cash advance detroit mi
    interest free personal loan
    http://synaptic.co.tz/component/k2/itemlist/user/14773 - advance paycheck
    small long term loans
    direct personal loans
    http://howcanigetacopyof.com/index.php?option=com_k2&view=itemlist&task=user&id=220211 - payday advance direct lenders
    unsecured personal loan bad credit direct lender
    personal loan poor credit
    http://xn-----7kcabckccv2a5adgs6a4aionlce2c.xn--p1ai/index.php?option=com_k2&view=itemlist&task=user&id=2004 - personal loans fair credit
    cash advance florence ky
    bank personal loans bad credit

  • Comment Link RichardPrape Monday, 19 June 2017 15:00 posted by RichardPrape

    cialis filmtabletten 10 mg
    taking half a cialis pill
    http://cialisqft.com/# - Buy Cialis Online
    viagra price in india 2011

  • Comment Link RichardPrape Monday, 19 June 2017 14:55 posted by RichardPrape

    quien vende cialis generico en mexico
    Cialis Online
    se puede partir el cialis de 20 mg
    http://cialisqft.com/# - Cialis Prices
    is there a safe place to buy viagra online

  • Comment Link Ronaldhop Sunday, 18 June 2017 05:40 posted by Ronaldhop

    tadalafil generic cialis
    generic viagra
    sildenafil pfizer 100 mg
    http://viagrakrx.com/ - generic viagra
    where can i buy viagra in japan

  • Comment Link Ronaldhop Sunday, 18 June 2017 05:36 posted by Ronaldhop

    viagra generika billig bestellen
    generic viagra
    canada cialis price
    http://viagrakrx.com/ - generic viagra 100mg
    cialis online senza ricetta

  • Comment Link Josephexevy Saturday, 17 June 2017 14:13 posted by Josephexevy

    what is price of viagra
    generic viagra online
    nombre generico viagra ecuador
    http://genericviagraxfl.com/ - buy generic viagra online
    cialis online best place to buy

  • Comment Link Bobbyirora Saturday, 17 June 2017 08:25 posted by Bobbyirora

    buy lasix on line
    buy lasix
    buy lasix online
    buy lasix on line

  • Comment Link Chrismax Saturday, 17 June 2017 04:20 posted by Chrismax

    doxycycline online cheap
    doxycycline online cheap
    buy doxycycline online
    buy doxycycline uk

  • Comment Link Tyronekeymn Friday, 16 June 2017 22:10 posted by Tyronekeymn

    buy valtrex online without prescription
    can you buy valtrex on line
    buy valtrex online cheap
    is it safe to buy valtrex online

  • Comment Link GregoryMiz Friday, 16 June 2017 21:23 posted by GregoryMiz

    best place to buy viagra online reviews
    cheap viagra pills
    where to buy viagra
    buying cheap viagra

  • Comment Link Lesterclork Friday, 16 June 2017 21:16 posted by Lesterclork

    buy cialis online safely
    best place to buy cialis online
    best place to buy cialis online
    order cialis

  • Comment Link Butlegerbolve Friday, 16 June 2017 20:25 posted by Butlegerbolve

    vip loans
    bad credit need a loan
    lenders for people with bad credit
    i need a payday loan from a direct lender
    online personal loan
    apply for payday loan
    4000 loan
    how to get a personal loan with bad credit
    lenders network
    loans in san antonio tx
    legitimate payday loans
    personal loan with no credit
    compare loan
    payday loans in ga
    2500 loan
    loans without credit check
    trimark funds
    direct online lenders
    bad credit loans california
    short term loans direct lenders
    getting a loan
    i need cash
    free loans
    usa payday loans

  • Comment Link Butlegerbolve Friday, 16 June 2017 13:39 posted by Butlegerbolve

    text loans for bad credit
    1000 loan bad credit
    quick cash payday loan
    advance money
    bad credit unsecured personal loans
    money advance
    payday loans austin tx
    long term loans with bad credit
    compare personal loan rates
    loan payday
    money lending
    speedy loan
    i need money today
    emergency cash now
    loans in maryland
    i need 5000 dollars fast
    loan today
    payday loan lenders only
    personal loan poor credit
    long term cash loans
    tax advance loans
    fast loan bad credit
    e loans

  • Comment Link ChikagCaush Friday, 16 June 2017 04:27 posted by ChikagCaush

    direct lender payday loans online
    loan companies for people with bad credit
    direct lender loans for bad credit
    direct payday lenders online
    payday loans aurora co
    direct lender cash advance
    advance loan
    cash fast
    get a loan online
    loans in utah
    personal lone
    new payday loans
    fast loan bad credit
    online pay day loan
    direct lenders for payday loans
    refund anticipation check
    private personal loans
    how to get loan
    877 cash now
    online loan lenders
    direct money lenders
    no fee payday loans
    loans with bad credit history
    payday loans no checking account

  • Comment Link Helenruelak Friday, 16 June 2017 02:31 posted by Helenruelak

    personal loan
    apply personal loan
    20 minute payday
    payday loans virginia
    national cash advance
    fast cash payday loans
    i need money asap
    top ten payday loans
    online payday loans ohio
    cash loan online
    quick credit
    direct lender
    i need to borrow money
    easy bad credit personal loans
    loan without interest
    payday loans florida
    payday lenders only
    need money now bad credit
    payday loans lenders only
    rapid advance
    same day cash loans online
    direct loan lenders for bad credit
    parent loan
    quick cash
    loans for bad credit no fees

  • Comment Link Jamesanemi Friday, 16 June 2017 00:00 posted by Jamesanemi

    buy cialis online overnight shipping
    where can i buy valtrex
    buy prednisone online
    buy zithromax online us
    where can i buy valtrex over the counter
    where can i buy flagyl over the counter

Leave a comment

Sign in, or Register to remove reCaptcha security step.

Sponsored Partner Bottom

Follow us on