Login With Facebook
Sunday, September 24, 2017

Production & Post Production Blog

Production & Post Production Blog

.

Final Cut Pro X, Apple - Genius or Screw-up? Featured

Written by 

FCP X - Highly Controversial New Version - Will it survive?

Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.

Even the Choir Questions Faith.

On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms.  Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown.  In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.

Apple Responds.

Apple did have some bold, and encouraging words on the subject...

Josh Lowensohn of CNET, quotes an Apple representative as stating, "We have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we've done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we're doing that." (see full article)

Waivers, but Stays Course.

Still, Apple has issued refunds to unhappy buyers, and published a guide called, "Final Cut Pro X for Final Cut Pro 7 Editors (PDF)." I think the guide is a good move, as information is always powerful. A little up front information on what to expect might have helped ease the shock of such a "radical" departure. Explaining it after the fact, in this case, smells like back pedaling to me, and it seems as though the future of FCP is still in the balance. Apple is offering a free 30 day trial for you to decide for yourself.

The Good, Bad, and Ugly.

The good news is that, if you like it, it only costs $299.  The not so good news, for owners of FCP Studio, is that FCP Motion, and Compressor seem to be the only apps left, and your investment in the $1000+ studio package has been nullified.

Editor's Reports Not Good.

Film and video editor Matthew Levie, gave FCP X a 5 day test drive and concluded, "... if Apple's FCP X team really is serious about wanting professionals to use this program... we will need to see it go back to a track-based editing metaphor, at least as an option... they can always add multicam and OMF export and whatever else, and I'm sure they will. But if they add those features while retaining the current editing paradigm, it will still be very difficult to use professionally."

Apple's Game Changing Darling at World's End?

Bringing editing to the masses, as well as bringing the masses to the editing profession, for better or worse, there is no denying the tremendous impact FCP has had on the industry.  It has changed the the way the entertainment industry creates product, and in doing so, very likely changed the nature of the content.  For Apple's ingenious game changer to die in such a fashion would seem an odd end to this large legacy.

Can Apple really pull off the re-invention of the wheel?

Can they deliver an entirely new way of editing that is actually ~better~ than the model we have been using since non-linear editing began (Adobe Premiere, Media 100)?  It's a tall order for sure.  But the other options are just as unlikely.  They can back pedal, and say, "oh sorry, we didn't mean to give you that, instead, here's FCP 8?" --cant picture Apple doing that.

Phone Interference

Maybe the phone business is just too overwhelmingly profitable, to allow them the resources to remain in this niche, which, at this point, is sheerly for the prestige.  Apple likes being the tool of the media, its good for their reputation.  But will that be reason enough for them to allocate the resources to maintain thier commitment to this product, in spite to this current version crisis?

Stay tuned for updates on this story as new information comes out.  I plan on a test drive, myself and will report with my findings.  I welcome anyone who has tested or used FCP X to post your experience, would like to hear your ideas on the outcome.  FCP, genius or screw-up? Will it survive?

Read 12828 times
John Cirabisi

Hobbies include: Building bridges, creating synergy, and examining all-things-media. Oh, and crochet.

Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

1059 comments

  • Comment Link DonnieWED Sunday, 17 September 2017 18:06 posted by DonnieWED

    buy cialis levitra viagra
    cialis online canada pharmacy
    buy viagra cialis online canada
    buy cialis
    cheap cialis china

  • Comment Link DonnieWED Sunday, 17 September 2017 17:48 posted by DonnieWED

    cheap cialis in nz
    cialis from canada
    cheap cialis online australia
    cialis from canada
    best place buy generic cialis

  • Comment Link AshleySique Sunday, 17 September 2017 17:41 posted by AshleySique

    cialis tablete za zene
    cialis online canada pharmacy
    cheap cialis and levitra
    cialis online pharmacy
    buy cialis in canada

  • Comment Link AshleyKit Sunday, 17 September 2017 17:24 posted by AshleyKit

    cialis sale manila
    cialis online pharmacy
    cheapest cialis on the internet
    cialis from canada
    buy cialis online europe

  • Comment Link AshleySique Sunday, 17 September 2017 16:13 posted by AshleySique

    cialis daily use discount
    cialis online pharmacy
    safe place to buy generic cialis
    cialis from canada
    cialis on sale

  • Comment Link Charleswocky Sunday, 17 September 2017 15:45 posted by Charleswocky

    colchicine lisinopril

  • Comment Link Alfredtuh Sunday, 17 September 2017 14:50 posted by Alfredtuh

    doxycycline 50mg generic cymbalta

  • Comment Link AndrewBuh Sunday, 17 September 2017 14:33 posted by AndrewBuh

    best place to order generic cialis
    cialis online canada pharmacy
    buy+cialis+online+without+prescription+in+canada
    cialis canada
    generic cialis online buy

  • Comment Link Ylosbit Sunday, 17 September 2017 14:17 posted by Ylosbit

    best price on generic viagra

    http://viagragche.com/ - buy cheap viagra

    viagra online

    achat viagra conseils

  • Comment Link Ylosbit Sunday, 17 September 2017 14:08 posted by Ylosbit

    viagra generique biogara

    http://viagragche.com/ - viagra

    viagra online

    cialis viagra buy online

  • Comment Link Mikearend Sunday, 17 September 2017 13:14 posted by Mikearend

    legit payday loans online

  • Comment Link Jewel Sunday, 17 September 2017 12:58 posted by Jewel

    cialis generika forzest 20 tabletten
    cialis canada
    cialis in hong kong
    [url=http://cialismeg.com/]buy-cialis[/url]
    cialis neye yarar

  • Comment Link Andrewlom Sunday, 17 September 2017 10:46 posted by Andrewlom

    buy cialis vancouver
    cialis online canada pharmacy
    where can i buy cialis online
    buy cialis
    how to order cialis online no prescription

  • Comment Link Andrewlom Sunday, 17 September 2017 10:34 posted by Andrewlom

    cialis buy online generic
    cialis online canada pharmacy
    safe place buy cialis online
    cialis canada
    original cialis pills

  • Comment Link AlfredPhots Sunday, 17 September 2017 09:10 posted by AlfredPhots

    erythromycin 500 mg

  • Comment Link Clintonpet Sunday, 17 September 2017 08:55 posted by Clintonpet

    viagra price in the philippines
    viagra 100
    viagra online without prescription- free shipping
    viagra 100mg
    about generic viagra

  • Comment Link Clintonreoro Sunday, 17 September 2017 08:55 posted by Clintonreoro

    viagra online dr thom
    viagra 100
    dapoxetine 60 mg sildenafil 100mg
    viagra 100
    price viagra pills india

  • Comment Link Winfred Sunday, 17 September 2017 06:47 posted by Winfred

    unterschied viagra cialis und levitra
    cialis canada
    cialis e xeristar
    [url=http://cialismeg.com/]buy cialis online[/url]
    cialis i stockholm

  • Comment Link YlosPap Sunday, 17 September 2017 06:28 posted by YlosPap

    viagra-power tablette

    http://viagragche.com/ - buy viagra

    buy viagra

    generic viagra is it real

  • Comment Link Clintonpet Sunday, 17 September 2017 05:34 posted by Clintonpet

    venta viagra generico mexico
    viagra 100mg pills
    what do i need to do to get viagra
    viagra 100
    forum buy cheap viagra

Leave a comment

Sign in, or Register to remove reCaptcha security step.

Sponsored Partner Bottom

Follow us on