Login With Facebook
Thursday, March 22, 2018

Production & Post Production Blog

Production & Post Production Blog


Final Cut Pro X, Apple - Genius or Screw-up? Featured

Written by 

FCP X - Highly Controversial New Version - Will it survive?

Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.

Even the Choir Questions Faith.

On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms.  Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown.  In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.

Apple Responds.

Apple did have some bold, and encouraging words on the subject...

Josh Lowensohn of CNET, quotes an Apple representative as stating, "We have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we've done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we're doing that." (see full article)

Waivers, but Stays Course.

Still, Apple has issued refunds to unhappy buyers, and published a guide called, "Final Cut Pro X for Final Cut Pro 7 Editors (PDF)." I think the guide is a good move, as information is always powerful. A little up front information on what to expect might have helped ease the shock of such a "radical" departure. Explaining it after the fact, in this case, smells like back pedaling to me, and it seems as though the future of FCP is still in the balance. Apple is offering a free 30 day trial for you to decide for yourself.

The Good, Bad, and Ugly.

The good news is that, if you like it, it only costs $299.  The not so good news, for owners of FCP Studio, is that FCP Motion, and Compressor seem to be the only apps left, and your investment in the $1000+ studio package has been nullified.

Editor's Reports Not Good.

Film and video editor Matthew Levie, gave FCP X a 5 day test drive and concluded, "... if Apple's FCP X team really is serious about wanting professionals to use this program... we will need to see it go back to a track-based editing metaphor, at least as an option... they can always add multicam and OMF export and whatever else, and I'm sure they will. But if they add those features while retaining the current editing paradigm, it will still be very difficult to use professionally."

Apple's Game Changing Darling at World's End?

Bringing editing to the masses, as well as bringing the masses to the editing profession, for better or worse, there is no denying the tremendous impact FCP has had on the industry.  It has changed the the way the entertainment industry creates product, and in doing so, very likely changed the nature of the content.  For Apple's ingenious game changer to die in such a fashion would seem an odd end to this large legacy.

Can Apple really pull off the re-invention of the wheel?

Can they deliver an entirely new way of editing that is actually ~better~ than the model we have been using since non-linear editing began (Adobe Premiere, Media 100)?  It's a tall order for sure.  But the other options are just as unlikely.  They can back pedal, and say, "oh sorry, we didn't mean to give you that, instead, here's FCP 8?" --cant picture Apple doing that.

Phone Interference

Maybe the phone business is just too overwhelmingly profitable, to allow them the resources to remain in this niche, which, at this point, is sheerly for the prestige.  Apple likes being the tool of the media, its good for their reputation.  But will that be reason enough for them to allocate the resources to maintain thier commitment to this product, in spite to this current version crisis?

Stay tuned for updates on this story as new information comes out.  I plan on a test drive, myself and will report with my findings.  I welcome anyone who has tested or used FCP X to post your experience, would like to hear your ideas on the outcome.  FCP, genius or screw-up? Will it survive?

Read 71013 times
John Cirabisi

Hobbies include: Building bridges, creating synergy, and examining all-things-media. Oh, and crochet.

Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it


  • Comment Link JamesMep Wednesday, 21 March 2018 20:46 posted by JamesMep

    direct auto insurance direct auto insurance full coverage auto insurance direct car insurance

  • Comment Link Appeli Wednesday, 21 March 2018 20:29 posted by Appeli

    viagra commercial actresses
    buy viagra online
    free trial viagra
    buy cheap viagra

  • Comment Link Neal Wednesday, 21 March 2018 20:21 posted by Neal

    casino g
    casino online for fun
    online casino
    free casino games and poker

  • Comment Link JamesMep Wednesday, 21 March 2018 20:07 posted by JamesMep

    best car insurance companies best car insurance companies 2018 best car insurance companies 2017 best auto insurance companies 2018

  • Comment Link Paroccab Wednesday, 21 March 2018 19:53 posted by Paroccab

    que viagra es mejor
    viagra online
    what stores sell viagra
    generic viagra

  • Comment Link ecorkrex Wednesday, 21 March 2018 19:53 posted by ecorkrex

    homemade viagra
    buy viagra online
    viagra in action
    buy viagra

  • Comment Link Refugio Wednesday, 21 March 2018 19:39 posted by Refugio

    pogo casino slots
    pogo casino slots
    casino games slots
    pogo casino slots

  • Comment Link aig auto insurance Wednesday, 21 March 2018 19:34 posted by aig auto insurance

    cheap insurance cheap car insurance in florida the cheapest car insurance available cheap car insurance in nj

  • Comment Link Kennethgraig Wednesday, 21 March 2018 19:26 posted by Kennethgraig

    wh0cd2395662 cialis on line proscar online toradol 15 mg zetia

  • Comment Link Ahmad Wednesday, 21 March 2018 19:01 posted by Ahmad

    casino online usa
    play casinos
    play casinos
    casino games

  • Comment Link italken Wednesday, 21 March 2018 19:01 posted by italken

    viagra upset stomach
    cheap viagra
    viagra e cocaina
    generic viagra

  • Comment Link Donald Wednesday, 21 March 2018 18:53 posted by Donald

    casino online application
    play casinos
    best us casinos online
    online casino slots

  • Comment Link Reulley Wednesday, 21 March 2018 18:41 posted by Reulley

    us cialis pharmacy
    buy cheap cialis
    buying cialis online without prescription
    cheap cialis

  • Comment Link ferrusa Wednesday, 21 March 2018 18:24 posted by ferrusa

    generic cialis pro
    buy cheap cialis
    test cialis 20mg
    generic cialis

  • Comment Link Freddie Wednesday, 21 March 2018 18:22 posted by Freddie

    casinos online
    casino games roulette
    casino online application
    play casinos

  • Comment Link Annett Wednesday, 21 March 2018 18:19 posted by Annett

    online casino slots
    casino online usa
    online casino real money
    online casino slots

  • Comment Link Direct Lenders Wednesday, 21 March 2018 18:16 posted by Direct Lenders

    quick cash loans no credit check payday cash online payday loans with no credit check express cash advance

  • Comment Link Free Adult Sex Chat Wednesday, 21 March 2018 18:12 posted by Free Adult Sex Chat

    free web cams xxx webcams free adult webcam chat rooms webcam chat rooms

  • Comment Link Maryanne Wednesday, 21 March 2018 18:03 posted by Maryanne

    vegas casino games
    new usa online casinos 2017
    play casinos
    casino online subtitrat

  • Comment Link Money Loan Wednesday, 21 March 2018 17:40 posted by Money Loan

    cash now cash now i need money now instant personal loan approval


Leave a comment

Sign in, or Register to remove reCaptcha security step.

Sponsored Partner Bottom

Follow us on