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Wednesday, August 23, 2017

Production & Post Production Blog

Production & Post Production Blog

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John Cirabisi

John Cirabisi

Hobbies include: Building bridges, creating synergy, and examining all-things-media. Oh, and crochet.

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Tuesday, 06 December 2011 23:00

JOHN CIRABISI

SERIES


"Lizard Lick Towing" - Tru TV

"Empire Girls" - Style Channel

"Pumped!" - Speed Channel
The show is reminiscent of
Cash Cab but set within a gas station.  Actor and comedian Greg Fitzsimmons hosts and asks unsuspecting contestants automotive and pop culture questions for cash.

"Carfellas" - Discovery Channel (Airs Wed at 10PM)
This series lifts the veil on the used car business through the eyes of reformed wiseguy Mikey D. and his crew

"Rocco's Dinner Party" - Bravo TV (Airs Wed at 10PM)
Rocco DiSpirito sizes up some of the country's most promising aspiring chefs to see if they have the chops to impress at a private dinner party attended by his discriminating guests.

"Deathwish Movers"– Travel Channel
They are from Boston, they're large, and they move really big stuff with cranes.

"Under Construction" – DIY Network
The show follows licensed contractors John DeSilvia and John Palanca as they build, demolish, renovate and refurbish projects all over New York City.

Monday, 14 November 2011 22:36

Apple Kicks Blind Guy - "Siri-ously"

A BIG company, a blind man, and a promise of hope, betrayed.

The story begins with a recommendation I made to a visually impaired friend; that he look into the iPhone, as it had some technology that could get him connected, and it ends with Apple kicking a blind guy.

On November 3, 2011, the Apple flagship store on 14th Street in Manhattan, held a workshop called "Accessibility out of the Box." The workshop promised "... innovative solutions for people with disabilities, allowing them to access [Apple Products]...[and to] learn about accessibility features such as screen magnification, VoiceOver, Mouse Keys, and more ..."

That same afternoon, I received a call from from the 3rd floor workshop room of that store, and listened to my hopeful friend describe the scene.  Phil tells me, "this place is amazing, I've never seen a retail outlet like this, there are hundreds of people here, and the space is amazing. I'm so psyched to get an iPhone and be able to use it."  I was psyched for him.

He told me that there were disabled people lined up outside the store for hours waiting to get into the workshop. He estimated that the attendees were about 30% hearing impaired, 30% percent mobile impaired, and 30% visually impaired. I asked him to call me after the presentation," and wished him good luck.

I could never have guessed the content of the next phone call that I received from him. Phil says, noticeably upset, "...you're not going to believe what just happened... I cant believe it...

This place is ridiculous...  read more...

How the prevalence of social media has enabled the new ideology of macro-synergy, and potentially saved the human race!

The idea is to create synergy on a much larger scale than we're used to.

I call it "macro synergy," says Cirabisi. "We all are familiar with micro synergy, that is, the standard kind of "win-win" scenarios, in which a small group of individuals work together to form a greater output than the sum of the parts. With the new Web 2.0 social media model, we can bring synergy to a much larger scale. Synergy amongst and entire industry, such as media and entertainment, is now possible. We can project this concept forward onto increasingly larger groups, and achieve national, and international synergy, and perhaps even world wide synergy.  It can be argued we are already witnessing this to some degree with the uprisings in Egypt and the Middle East.

From the very beginning, man's success can be attributed to the realization that collaborative efforts yield much greater outputs, than any individual could achieve. That formula of success has scaled thought the years in a multitude of incarnations. Its time for a new quantum leap of thought.

While traditional synergy models have always touted the benefits of collaboration, they have also measured their success based on creating an advantage over others. The phrase, "a group of like minded individuals" is often used in such models. This implies that a collaborative effort amongst "like-minded individuals" will create a competitive advantage over other, "not like-minded" people. So however advanced and universally successful this model may have been, it limits itself in that it only functions based on exclusion of others. Others that could potentially be part of the synergy. As long as the exclusive "like-minded individual" element of the model remains in place, there will be no true synergy, no macro-synergy, and their will always be conflict, unhealthy competition, and war.

It is here that macro-synergy excels...

Saturday, 22 October 2011 00:14

Final Cut Pro X, Apple - Genius or Screw-up?

FCP X - Highly Controversial New Version - Will it survive?

Apple faced a huge backlash against the new software version. Its been called a radical new approach (something that Apple has actually had great success with in the past). Online comments ranged from perplexed, to downright rage, as disgruntled FCP professionals feared they were looking at the end of the line.

Even the Choir Questions Faith.

On Forums and boards across the web, FCP enthusiasts (editors) are teeing off on Apple, and actually questioning their choice of editing platforms.  Apple competitor, Abobe reported that a large number of FCP customers have switched to Adobe Premiere as a result. While that appears largely unsubstantiated, what is a fact, is that both Adobe, and Avid, have launched a deep discount cross-grade campaign, the results of which are still unknown.  In late September, Apple released a FCP X update which addressed ~some~ of the concerns of the professional community, but the essential paradigm shift, which is largely the cause of all the fuss, remains intact.

Apple Responds.

Apple did have some bold, and encouraging words on the subject...

We told you all about WeVideo last month, with a detailed look at their cloud-based, collaboration-friendly video editing system. But now the whole world is about to get an up close and personal look at WeVideo, as YouTube has integrated it right into the YouTube experience, allowing for full video editing capabilities right within the browser.

Full Video Editing On YouTube

This afternoon, YouTube began rolling out the WeVideo integration to users. Just upload your clip, and WeVideo does the rendering for you. It’s got everything a traditional video editing software has: timelines, clips libraries, color correction, sound effects, and more.

Yes, you can now… finally… edit your videos as part of the upload and publishing process on YouTube. up until today, while there were some editing options offered inside the YouTube experience, they were pretty limited.

This move puts WeVideo alongside other YouTube.com/create partners like GoAnimate, Magisto, & Xtranormal.

Here’s Jostein Svendsen, the CEO of WeVideo, on the partnership:

“WeVideo’s integration to YouTube opens up the exciting world of video editing to millions of video story-tellers. This partnership gives YouTube users an intuitive cloud-based tool that is far more powerful than most desktop solutions. And with the ability to immediately post completed projects to their respective YouTube channels, video story telling has never been easier.”

Game Changing?

I generally dislike the phrase “game-changing,” but...

How the prevalence of social media has enabled the new ideology of macro-synergy, and potentially saved the human race!

The idea is to create synergy on a much larger scale than we're used to.

I call it "macro synergy," says Cirabisi. "We all are familiar with micro synergy, that is, the standard kind of "win-win" scenarios, in which a small group of individuals work together to form a greater output than the sum of the parts. With the new Web 2.0 social media model, we can bring synergy to a much larger scale. Synergy amongst and entire industry, such as media and entertainment, is now possible. We can project this concept forward onto increasingly larger groups, and achieve national, and international synergy, and perhaps even world wide synergy.  It can be argued we are already witnessing this to some degree with the uprisings in Egypt and the Middle East.

From the very beginning, man's success can be attributed to the realization that collaborative efforts yield much greater outputs, than any individual could achieve. That formula of success has scaled thought the years in a multitude of incarnations. Its time for a new quantum leap of thought.

While traditional synergy models have always touted the benefits of collaboration, they have also measured their success based on creating an advantage over others. The phrase, "a group of like minded individuals" is often used in such models. This implies that a collaborative effort amongst "like-minded individuals" will create a competitive advantage over other, "not like-minded" people. So however advanced and universally successful this model may have been, it limits itself in that it only functions based on exclusion of others. Others that could potentially be part of the synergy. As long as the exclusive "like-minded individual" element of the model remains in place, there will be no true synergy, no macro-synergy, and their will always be conflict, unhealthy competition, and war.

It is here that macro-synergy excels...

Monday, 02 August 2010 04:22

Flash: Dead in a flash!

Many rock stars have hailed in their songs that Rock & Roll will never die, but the same may not be true for the ubiquitous  interactive technology we know as Flash.  We spent all this time adopting it, and now it is over.

It's painful, I know.  I am the biggest fan of the technology.  I love to think back at what is used to mean to me in terms of the endless possibilities.  And the truth of the matter is that the Flash technology itself IS "all that, and a bag of chips."   The problem is that is no longer fits within the political and technological landscape of the future of the internet.  HTML5, developed as a product of the "open source" movement, looks down upon the third-party plug-in concept.  Wether HTML 5 will be the ultimate replacement to flash is still very much open to debate.  More than likely data base fed content management systems such as Joomla and Dupral, will fill a large portion of this gap, and much of the rest will continue to use the custom Javascript model.  Back in its day, Flash fought a tough fight to earn its place as the champion of interactive web applications.  Developers spend endless amounts of time and energy

Sunday, 15 August 2010 10:28

iPhone Outgoing

The iPhone makes voicemail super easy. From recording an outgoing message to listening to new voicemails, it just works.

The only thing is, recording an outgoing message never turns out just right because it's being recorded through iPhone's tiny microphone. The way around it, upload a custom outgoing message to your iPhone.  To start, you need a suitable outgoing message.

Resourceful corporations have found profitable ways to take advantage of information overload, but the ethics involved are far from Kosher.

What the corporate world lost in the ability to coast on advertising and marketing principles that were defined half a century ago, many have made up for by creating a new cheap formula to profit off the increasing trend of information overload.

 

It's simply stated as, "information overload profiteering."  Many companies (usually banking and financing) have found ways to take advantage of the diminished state of attention the US populous is currently capable of, due to information overload.

 

Through ingenious methods of obfuscation, companies have learned that they can greatly increased their bottom line...

Saturday, 07 August 2010 06:01

Personal Branding Essentials

Before we can really delve into marketing at large, here at the newly founded One Media Collective, we must begin with ourselves.

I came across this Genius marketer by the name of Scott Ginsberg. Generic enough of a name, but he has overcome this by successfully branding himself, "The Name Tag Guy."

That's right, some 10 years ago, he put one of those "Hello My Name is_______" tags on his shirt and has continued to do so every single day since. This has garnered him tons of press and appearances on numerous talk shows and news segments. But aside from being incredibly gutsy, and innovative with that one idea, he also has a great deal of insight on personal branding.

Here are some of my favorites from his site http://www.hellomynameisscott.com/

Personal Branding Essentials:

Be prepared with the following:

· Elevator Speech, 30 Second Commercial or Defining Statement!

· Business Cards

· Website Blog

On Business Cards:

· Red: every card that had red on it stands out.

· Picture: only a few cards had pictures of the cardholder. This not only made them stand out, but helped me connect faces with names and companies.

· Vertical: several cards were formatted vertically, which caught my eye.

· Black Background: most cards have a white background, so the black ones REALLY stood out.

· Image: cards with some sort of colorful image that took up at least one fourth of the total surface area captured my interest.

Your card should state: this is my business card. There are many others out there, but none of them are like mine – because there's nobody else like me. My business card is not a formality. It's not a piece of paper containing my name and contact information. And it's not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It's a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can't wait until somebody asks me for one. Because when they do, I will find a way to give that person value.

If you haven't been to his site it's truly worth a visit, and it is a fantastic example of personal branding at its best.

http://www.hellomynameisscott.com/

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